of fast-food market. It is called "Reattack of McDonald's" in this report.
McDonald's serves a varied, yet limited, value-priced menu. It is the leading global food service retailer with more than 30,000 local restaurants serving 52 million people in more than 100 countries each day. More than 70% of McDonald's restaurants worldwide are owned and operated by independent local men and women. Al
audience
Drenching the world in American cultural
Chinese news organizations
Xinhua, China daily, CCTV
International news organizations
CNN, NewYorkTimes
Korean news organizations
Chosun daily, KBS, SBS
What Happens as Google Uncensors Search in China? (2010-03-25)
Publishing interviews of Chinese users
Generalized public opinion of China
Chinese users “We approve Google’s s
of-mouth
Advertisement service
In April, 2010 Twitter introduced
advertising program (Tweetvert)
First big step to establish a money-making tool which proves their self-sustainability
Age: 20-30
Lifestyle: who likes to share their information, enjoys instant messaging
Occupation: College graduates to business man who has words to spread out
Income level: own a device to be online,
Preface
You can be the best palace tour guide for your family, friends, and tourists with this!
This book is the culmination of five years of research, field study, and personal experience on the subject of Changdeokgung Palace. While working as a tour guide at the royal palace, I gave many tours for locals and global tourists and met lots of people who were interested in Korean royal palac
1. Introduction
Purposes of analyzing Starwood & Marriott
This paper analyses and compares two major global hotel chains, Marriott International, Inc. and Starwood Hotels & Resorts Worldwide, Inc. Both chains have extensive investments in and outside the US. They have very strong brand names and are quite competitive. However they differ in their strategies, like the market segment e
Foursquare is location –based online service that allowed users to “check in” to a location using an application on a smartphone.
Using GPS
Connects your devices and
web browser into a social
network
Users can view other users who
had ckecked in to the same venue
but were strangers
Users are able to see where their
friends are and what they’re doing
in real-tim
1. Introduction
i. Exordium
This group project is about the study about one company is related with culture or tourism industry. We select IBIS hotel as a subject of our group project. First, we look into the basic information about IBIS hotel. And rest of our study are done by using a comparative study between IBIS hotel, Seoul Royal hotle and Sejong hotel, SWOT analysis and investigate market
4. Concept
By the slogan “me today now, me2day”, me2day stresses that they are a service which users could share about their simple, ordinary lifestyles rather than special events. They are trying to strengthen their position by advertising frequently, while Twitter isn’t dominating yet.
5. Campaign Summary
Last year, me2day conducted a campaign under the slogan of ‘Today’s i
of (Registration state) that have now patent right state among 6 stages (renunciation, registration, extinction, nullity, withdrawal, abandonment etc.) of application/registration state.
Examines all patent which is registered in home and abroad and classifies by year by the country and examine hybrid relevant technology.
Patent
Datebase
Korea
1983.03.25 – 2011.01.05
4. Changes in Cyworld
Since the fourth of June in 2010, Cyworld has provided new service 'Fan' , similar to 'Follower' of Twitter, which enables users to easily make a relationship with the celebrities or users they are interested in. Also, it has added new feature called '모아보기‘ that collects every renewed information and show them at once. However, Cyworld merely has tried to imitate